As the consumer habits, consumer landscape and purchase decision-making process evolve with time hence, it's essential for the proprietors to understand when, where and how to invest and spend their valuable resources. Previously advertising agencies used to control and define the brand image, the message it wished to spread out to the audience. But the scenario has changed in last few years. Customers now have little faith on corporate-driven articulated messages broadcast through the mass media channel. Now we spend our time on different social media platforms or stay connected to different online communities.
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AuthorThe Factory is a ‘joined-up’ branding, marketing and digital services agency based in Leeds, West Yorkshire. Categories
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December 2017
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