Before buying a product or hiring a service, without even realizing it we pass through a series of stages that are commonly referred as the ‘customer journey’. In the conventional marketing model, marketing is perceived as a funnel; in the preliminary stages, there are several branches struggle to grab the attention of the customer and with each stage, the number of competition is reduced one after another as the customer proceed further through the funnel. You might have observed the fact that in the prior stage of buying a product, a number of brands are taken into your consideration but with further research, the number gets skimpier. In recent times, the Customer journey map is becoming an important tool for managing enterprise customer and user experience programs.
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AuthorThe Factory is a ‘joined-up’ branding, marketing and digital services agency based in Leeds, West Yorkshire. Categories
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December 2017
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